![]() Unlike its Smoke product's pricey subscription-only fee structure, Autodesk is selling Graphic for a one-time fee of $29.99. Now renamed as Autodesk Graphic, it still remains a lightweight, faster, more affordable option for professional and amateur graphic designers/user interface artists. It was considered the best alternative to Adobe Illustrator in 2013. Indeeo created iDraw, a Mac OS/iOS vector design and illustration software. Selling more affordable (not more expensive) alternatives is the best way Autodesk can compete against Adobe's software products. The next best thing therefore is for Autodesk to challenge Adobe's products to find growth opportunities. This is due to the proliferation of free/cheaper alternatives.Īutodesk obviously do not have the experience/money to challenge Microsoft's (NASDAQ: MSFT) Office/Office 365. The current 3D/CAD-centric business of Autodesk also is unlikely to post substantial future growth. The long-term growth of Autodesk is better when it can cater to both stingy and generous software customers. Smoke can only attract more subscribers once the monthly fee gets discounted to below $100. $185) is why Autodesk Smoke remains a laggard product that is not being monetized properly.Īutodesk will likely realize that stealing customers away from Adobe is easier done through competitive pricing. The huge disparity in monthly fees ($50 vs. However, Adobe only charges $29.99/month for After Effects and $19.99/month for Premiere Pro. This is because video artists have to pay Autodesk $185/month to use Smoke.Īutodesk Smoke offers the same advanced video editing, composing and special effects functionalities of Premiere and After Effects in one package. Maybe this time, Autodesk will succeed in eroding the dominance of Adobe's (NASDAQ: ADBE) graphic design product.Īutodesk is not competing well with Adobe's video editing and composing software products, Premiere Pro CC and After Effects CC. It now sells a $30 professional-level vector illustration program that could eventually hurt the $19.99/month Adobe Illustrator CC. Autodesk's new $30 vector design/illustration software, Graphic, is a sign of this maturity (to not overprice its products).Īutodesk bought Indeeo last month. Autodesk (NASDAQ: NASDAQ: ADSK) is slowly upgrading its business model to compete better with its rivals. Activist investors might go easy on the management.
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